It’s not uncommon for people to have a website built and think to themselves “Now I’m all set–I’m ready to make a lot of money” or “People will see this and know we’re in business.” Unfortunately, that is so often not the case. You can’t “build it and expect they will come.” While websites are great for marketing a small business, people (potential customers) have to find it first. If your site lacks traffic, you’re probably not doing these things.
Search Engine Optimization
Hmm. Doesn’t that sound serious? Don’t be scared. Think of search engines as phone books. People use them to find what they are looking for. I’m sure you have as well. But it’s our job to optimize your website for specific keywords, so it can be listed in the top search engines. Most consumers will only search the first page for products and services, and getting ON that first page can be a challenge. However, if we can find the right keyword with the least competition, you can get your website on the first page too. This means automatic incoming traffic.
You probably aren’t using a pay-per-click campaign. Setting up a PPC ad campaign is relatively easy to do. You can do it through popular search engines and popular social media networks. You may have received a mailing for Google Ad Words, or have seen the offerings on Facebook to optimize your post. If you’re having a hard time getting listed on the first page of search engines, you can pay your way onto the first page. Major companies use social media networks to buy clicks that usually send users to a landing page, which allow site owners to market a specific discount, item, or service in exchange for the user’s email address. The site owner will later use that email to send out newsletters and other promotions to try to get the user to buy something from the website.
Have you included social media links and share buttons on your website? Social media is an effective way to get visitors to your website, and the share buttons allow regular people who others trust to “recommend” your site to their friends. Social networks are in real-time, and when you post a link on a social network the clicks you receive from that link are almost instantaneous. If you work on growing your social networking, you can create an audience that you can market to throughout the day.
Stay tuned next week for more tips on building traffic to your website. In the meantime, contact me if you have any questions!